Since January binder was appearing at trade shows in Europe, North America and Asia. A consistent and pervasive Corporate Design was running through all fair appearances. Brief insight!
all about automation
Small fair, many contacts, major appearance
At the trade fairs in Hamburg and Friedrichshafen binder appeared with a small but efficient booth concept and could show off with their competency in automation engineering.
New marketing strategy at binder USA
binder USA completely reconsidered their marketing strategy. The goal is to reinforce and increase the brand recognition. The valuable and coherent trade show worked out well in Anaheim and Dallas.
In 2017 binder China also increasingly go for trade fairs.
Even a 36 m² booth (based on Headquarters CI/CD guidelines) could impress national and international customers at the electronica in Shanghai.
With a completely new redesigned booth concept Binder UK could persuade the visitors at the MedTech in Coventry. Coherent CI, valuable performance and innovative product presentations were the factor of success.